This is Quitting (TIQ)

Ready to escape the vape? Text DITCHVAPE to 88709.

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This is Quitting is a text messaging program run by Truth Initiative. It is designed to provide texting support to you before, during, and after you quit vaping. TIQ can help you build skills to sustain your quit, as well as help you through cravings to vape and

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The program launched in January 2019. Since then, over 200,000 young adults ages 13-24 have enrolled in TIQ.

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Data from TIQ users in 2019 showed that after 14 days, 60.8% of nicotine vapers had reduced or stopped using e-cigarettes altogether. At 90 days, the 7-day quit rate was 24.7% and 30-day quit rate was 15.5%.